You, Inc.: The Art of Selling Yourself (Warner Business) [Paperback]

Description: Product Description In You, Inc. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you. In You, Inc.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business. About the Author Harry Beckwith heads Beckwith Partners, a marketing firm that advises twenty-three Fortune 200 clients and dozens of venture-capitalized start-ups on branding and positioning. A Phi Beta Kappa graduate of Stanford, Beckwith is an internationally acclaimed speaker. He is the bestselling author of five books, which, collectively, have been translated into twenty-three languages.

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Location: Jacksonville, Florida

End Time: 2024-12-08T04:31:52.000Z

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Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money Back

EAN: 9780446695817

Book Title: You, Inc : the Art of Selling Yourself

Item Length: 7.5in.

Item Height: 0.9in.

Item Width: 5.1in.

Author: Harry Beckwith, Christine K. Clifford

Format: Trade Paperback

Language: English

Topic: Marketing / General, Skills, Sales & Selling / General, Advertising & Promotion, Self-Management / General

Publisher: Grand Central Publishing

Publication Year: 2011

Genre: Self-Help, Business & Economics

Item Weight: 8.8 Oz

Number of Pages: 336 Pages