Weblogs & New Media: Marketing In Crisis

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Weblogs & New Media: Marketing In CrisisISBN13:9781439201107ISBN10:1439201102Author:Smith, Charles Hugh (Author)Description:(This is a RePrint) - Standard Model Marketing Is In Crisis, As It Is Mal-Adapted To The Global Era Of Extended Turmoil We Are Entering This Is A Primer On How To Build New, Enduring Ties To Customers And Stakeholders In The Coming Era Of Crisis By Leveraging The Largely Misunderstood Power Of Weblogs And New Media--The Power Yet To Come The World Is Entering An Extended Era Of Disruption Caused By The Intersection Of Four Mutually Reinforcing Cycles: 1 Peak Oil, Or The Depletion Cycleend-Game Of The Global Economy's Complete Dependence On Inexpensive, Readily Available Petroleumfossil Fuels 2 The Cycle Of Credit Expansion And Contraction (Approximately 60-70 Years), Which Is Now Beginning The Transition From Unsustainable Credit Expansion (Bubble) To Renunciation Of Debt (Credit Collapse) And Global Depression 3 The Generational Cycle (4 Generations Or Approximately 80 Years) Of American History Which Leads To Nation-Changing Social, Political And Economic Upheaval 4 The 100+ Year Cycle Of Price Inflation And Stagnation Of Wages' Purchasing-Power This Short Book Explains How Enterprises Of All Sizes And Scales Can Use The Critical Leverage Points Offered By Weblogs And New Media To Construct A New Sustainable Business Model Based On Trust And Knowledge Rather Than Branding Binding:Paperback, PaperbackPublisher:Booksurge PublishingPublication Date:2008-08-07Weight:0.2 lbsDimensions:0.17'' H x 8'' L x 5.25'' WNumber of Pages:80Language:English

Price: 9.42 USD

Location: USA

End Time: 2024-11-21T11:01:55.000Z

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