Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Busi

Description: Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business Brent Dykes Companies need more than just web analysts and data-savvy marketers to be successful–they need action heroes!While most of us never battle evil scientists or defuse nuclear warheads, successful web analysts benefit from the same attributes that fictional action heroes embody. As a web analyst, your main goal is to improve your organization’s online performance. You can become an “action hero” by translating analysis insights into action that generates significant returns for your company. How you approach analysis is critical to your overall success.In this book, web analytics expert Brent Dykes addresses the unique challenges facing analysts and online marketers working within small and large companies, teaching you how to move beyond reporting and toward analysis to drive action and change. Taking a principle-based rather than a tool-specific approach, Brent introduces you to the Action Hero Framework that breaks down the analysis process into three key Prioritize (what to analyze), Analyze (how to analyze), and Mobilize (how to drive action). And he reinforces these topics with real-world examples and practical tips from seasoned analysts at leading companies.For more action hero resources and information, check out the book’s companion site at www.Analyticshero.com."The ideas in this book will take you days (or even weeks) to work your way through, and they fly in the face of the emotional approach to marketing. The question would you rather have your competition lead the way with data and science when it comes to reaching your market, or are you going to go first? That's how it is with action heroes--no guts, no glory."- Seth GodinAuthorWe Are All Weird"Don't let the jaunty, breezy style of this book throw you off. Brent successfully - and entertainingly - packs years of experience into these pages along with case studies and insightful help on getting the most out of web analytics, adding value to your company and boosting your career trajectory."- Jim SterneFounder of eMetrics Marketing Optimization Summit, author of "Social Media Metrics" and Chairman of the Digital Analytics Association Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business Brent Dykes Companies need more than just web analysts and data-savvy marketers to be successful–they need action heroes!While most of us never battle evil scientists or defuse nuclear warheads, successful web analysts benefit from the same attributes that fictional action heroes embody. As a web analyst, your main goal is to improve your organization’s online performance. You can become an “action hero” by translating analysis insights into action that generates significant returns for your company. How you approach analysis is critical to your overall success.In this book, web analytics expert Brent Dykes addresses the unique challenges facing analysts and online marketers working within small and large companies, teaching you how to move beyond reporting and toward analysis to drive action and change. Taking a principle-based rather than a tool-specific approach, Brent introduces you to the Action Hero Framework that breaks down the analysis process into three key Prioritize (what to analyze), Analyze (how to analyze), and Mobilize (how to drive action). And he reinforces these topics with real-world examples and practical tips from seasoned analysts at leading companies.For more action hero resources and information, check out the book’s companion site at www.Analyticshero.com."The ideas in this book will take you days (or even weeks) to work your way through, and they fly in the face of the emotional approach to marketing. The question would you rather have your competition lead the way with data and science when it comes to reaching your market, or are you going to go first? That's how it is with action heroes--no guts, no glory."- Seth GodinAuthorWe Are All Weird"Don't let the jaunty, breezy style of this book throw you off. Brent successfully - and entertainingly - packs years of experience into these pages along with case studies and insightful help on getting the most out of web analytics, adding value to your company and boosting your career trajectory."- Jim SterneFounder of eMetrics Marketing Optimization Summit, author of "Social Media Metrics" and Chairman of the Digital Analytics Association × Buy now and save! Shipping info Click the Shipping & Payments tab above the listing description for more info Click the Shipping & Payments tab above the listing description for more info! Additional delivery notes PAYMENT Immediate payment is required upon selecting "Buy It Now" or upon checking out through the cart. We accept payment via U.S. PayPal accounts and all Major Credit Cards, Debit Cards & Google Pay. eBay is legally required to collect sales tax in those states and localities where eBay maintains a physical presence (nexus). The applicable amount of sales tax charged to an order will be calculated based on the shipment destination's state and local sales tax laws. Thank you for shopping with us on eBay! Additional Information No additional information at this time Ask seller a question You might also like The Science Fiction Galaxy by Groff Conklin (1950) 1977 Carl Hungness Racing Cars Magazine Vol.1 #3 THE POTENTATES by Ben B. Seligman (1971 First Printing) John Mayall: Blues Breaker by Richard Newman Contact To contact our Customer Service Team, simply click the button here and our Customer Service team will be happy to assist. Ask seller a question © Ex Libris Uséd Books Shipping & Payments Click the Shipping & Payments tab above the listing description for more info Payment Accepted Payment Methods PayPal Returns Returns are accepted Items must be returned within 30 days of the auction ending Buyer will pay for return shipping. eBay integration by

Price: 4.99 USD

Location: Highland, Michigan

End Time: 2024-10-20T19:42:33.000Z

Shipping Cost: 4.99 USD