VINTAGE 1977 McDONALDS PROMO PLATE 10" DIAM. VG+ COND. VERY TINY DING NICE ART!

Description: NOTE: THIS IS A SECOND NEARLY IDENTICAL ONE TO ONE WHICH RECENTLY SOLD, THIS ONE DOES HAVE A VERY TINY "DING" SEE PHOTOAM SELLING FOR A FRIEND OF MINE NOTE: PLEASE DOUBLE CHECK BEFORE BIDDING OR BUYING FROM ME THAT I SHIP TO YOUR COUNTRY, NOTE I USE THE U.S.P.S. 1st CLASS INTERNATIONAL SHIPPING.... ITEM INFO: 1977 RONALD McDONALD PROMO 10” PLATE. FULL COLOR RONALD HOLDING A HOSE WHICH IS DRENCHING MAYOR McCHEESE, PRINTED ALONG THE RIM OF THE PLATE IS “RONALD McDONALD WAS WATERING MAY FLOWERS...BUT MAYOR McCHEESE GETS SOME COLD APRIL SHOWERS!”. THIS IS A LEXINGTON BRAND HEAVY PLASTIC PLATE. CONDITION: IN EXCELLENT CONDITION, NO CHIPS, LOSS OF PAINT, BACK IS CLEAN, THE EDGES SUPER CLEAN ALSO. SEE ITEM CONDITION IN THE ITEM DESCRIPTION. THIS ONE DOES HAVE THE VERY TINY, APPROX. 1/4" DING IN ABOUT THE 3 O'CLOCK POSITION NEAR THE EDGE (SEE PHOTO) MORE INFO: In the mid-20th Century, Ronald McDonald was not unique. There were many TV clowns, though none were ever more popular than Bozo The Clown. First introduced in 1946, he soon became a ubiquitous presence on children's television in live-action and animation into the 21st Century. Willard Scott — who worked as a local TV personality throughout the 50s and 60s — played Bozo during his final years on the air from 1959 through 1962. According to his autobiography, The Joy of Living, the job included a number of promotional visits to local McDonald's, which saw an attendant boost in sales as families came to see the popular clown. When Bozo went off the air, McDonald's wanted to keep the notion, and Ronald was born. The specifics of his origin are somewhat contested (Scott claims he invented the character wholesale, which other figures have contested), but he did what he was supposed to do. Scott played Ronald until 1966, helping McDonald's sell hamburgers during the advertising boom of the 1960s. He was replaced in 1966 by Coco the Clown but continued to play Ronald on local television shows for a time. Earlier versions of familiar characters like Birdie the Early Bird, the McNugget Buddies, Mayor McCheese, and others soon joined Ronald in TV commercials. They even appeared in a few animated specials that were sold at McDonald's locations. They also generated their share of controversy, notably when television producers Sid and Marty Krofft claimed that McDonaldland infringed upon their iconic show H.R. Pufinstuf. McDonald's lost the case — the creative theft was quite blatant — but continued to use modified versions of the characters well into the 1990s. In the process, they transcended simple marketing to become part of pop culture. However, McDonaldland came to an end in 2003. With the introduction of the "I'm lovin' it" campaign, McDonald's advertising began to focus more on adults and less on children. While Ronald McDonald continued well past that time, this virtually marked the end of the McDonaldland characters, who have appeared only occasionally since then. Ronald survived the McDonaldland purge, but his role as an advertising character meant to appeal to children became increasingly problematic. By the early 2010s, the link between fast food and high rates of obesity was widely publicized, and there was no way to deny Ronald's role in targeted ads. In a way, the yellow-suited clown was a victim of his own success. In 2011, more than 500 physicians wrote attacking the ethics and morality of using a clown character to market unhealthy food to children, according to CBS news, to say nothing of Happy Meal Toys. Ronald quickly became the most controversial advertising mascot since Joe Camel. Created in 1974 as the Camel Cigarettes mascot, that caricature of the company's signature camel became a sensation when he made his U.S. debut in 1988. While presumably never intended this way, Joe Camel appealed greatly to children. Smoking is obviously unhealthy, and an advertising campaign built around a cartoon character seemed to draw a lot of underage smokers, specifically to Camel cigarettes. Tobacco giant R.J. Reynolds dropped the character in 1997 after facing lawsuits, pressure from public interest groups, and even the attention of Congress. Unlike Joe Camel, Ronald McDonald always clearly aimed at children and was the face of marketing cheap food that contributes to health problems. McDonald's slowly phased Ronald out of the spotlight. While the official reason for Ronald McDonald's absence from marketing was the creepy clown sightings, the controversy of targeting kids in advertising is likely why he remains out of the limelight. Before his retirement, McDonald's tried to modernize his look, but the effort failed to endear the character to old or new customers. McDonald's may have a better shot with Loki and Sylvie from the Marvel Cinematic Universe. No mascot like this is ever truly dead, however. There's always the chance that Ronald McDonald can make a comeback. But, for the moment, Ronald's most active role is as the namesake of Ronald McDonald House Charities, which provides housing for families with children receiving treatment at nearby medical facilities. The character will also make appearances at public events, like the annual Thanksgiving Day parade in New York City. These appearances are often in concert with the charity rather than promoting the food franchise. INTERNATIONAL BUYERS TAKE NOTE !!! SOME COUNTRIES ARE EXCLUDED FROM SHIPPING DUE TO THE VIRUS, PLEASE CHECK IN THE SHIPPING TAB IF YOUR COUNTRY IS AMONG THEM BEFORE BIDDING/BUYING. THANKS FOR LOOKING FEEL FREE TO ASK QUESTIONS. CHECK OUT MY OTHER AUCTIONS PLEASE PAY FOR ALL ITEMS WITHIN 4 DAYS, OR MESSAGE ME TO EXPLAIN WHY YOU CAN’T,(IF YOU ARE BIDDING OR PLAN TO BID ON OTHER ITEMS) I WILL DO A ONE WEEK WAIT FROM THE DATE OF THE END OF THE FIRST AUCTION WIN, TO COMBINE SHIPPING ON ITEMS, AFTER THAT I NEED PAYMENT IN FULL AND WILL MAIL OUT THE ITEMS , EVEN IF YOU ARE BIDDING ON OTHERS, THUS BEGINS A NEW BILLING/SHIPPING CYCLE. THIS CASH FLOW IS MY SOURCE OF INCOME FOR PAYING RENT/BILLS, ETC. IF YOU HAVE WON AN ITEM AND I DO NOT HEAR FROM YOU ONE WAY OR THE OTHER WITHIN 7 DAYS I WILL OPEN AN “UNPAID ITEM CASE”, IN ORDER TO FREE UP THE ITEM FOR A POSSIBLE RE-LISTING OR A “SECOND CHANCE OFFER”. PLEASE WHEN YOU WIN AN ITEM TRY AND PAY FOR IT IN A TIMELY FASHION OR LET ME KNOW YOU ARE LOOKING AT OTHER ITEMS I HAVE LISTED, I MAIL ITEMS OUT WITHIN ONE WORKING DAY ONCE PAYMENT IS RECEIVED. NEW NOTE TO ALL POTENTIAL BIDDERS PLEASE! DO NOT BID IF YOU HAVE NO INTENTION OF PAYING FOR AN ITEM YOU MIGHT WIN, ALSO IF YOU ARE AN INTERNATIONAL BIDDER, PLEASE! BE AWARE OF THE COST OF INTERNATIONAL SHIPPING. I DO NOT LIKE OPENING UNPAID ITEM CASES BUT I WILL IF YOU NEGLECT TO PAY.

Price: 8.99 USD

Location: Los Angeles, California

End Time: 2024-12-09T21:51:50.000Z

Shipping Cost: 4.63 USD