The Sea We Swim In: How Stories Work in a Data-Driven World by Frank Rose (Engli

Description: The Sea We Swim In by Frank Rose A practical guide to "narrative thinking"—and why it matters all the more in a digital world. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields?psychologists, economists, advertising and marketing executives?failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion. Whether were aware of it or not, stories determine how we view the world and our place in it. That means the tools of professional storytellers?character, world, detail, voice?can unlock a way of thinking thats ideal for an age in which we dont passively consume media but actively participate in it. Building on insights from cognitive psychology and neuroscience, Rose shows us how to see the world in narrative terms, not as a thesis to be argued or a pitch to be made but as a story to be told. Leading brands and top entertainment professionals already understand the vast potential of storytelling. From Warby Parker to Mailchimp to The Walking Dead, Rose explains how they use stories to establish their identity and turn ordinary people into fans?and how you can do the same. Author Biography Frank Rose is the author of The Sea We Swim In and The Art of Immersion, a landmark book on tech and narrative. A former contributing editor at Wired and contributing writer at Fortune, he now teaches global business executives as faculty director of Columbia Universitys Strategic Storytelling seminar and heads the Digital Dozen awards program at Columbias pioneering Digital Storytelling Lab. Review "What a delightful read and a novel contribution. The Sea We Swim In is an essential master class in how to think about that next pitch you need to make, letter you want to write, speech you have to deliver, or anything else you hope will be persuasive. The right story can open up a persons heart and change their mind far more effectively than an argument or set of data—and Frank Rose explains it all beautifully." -- Daniel J. Levitin, best-selling author of This Is Your Brain on Music and The Changing Mind"Terrifically readable, as compelling as the many successful stories and stories of success it tells." -- Brian Boyd, author of On the Origin of Stories"A master storyteller on the story of stories. Frank Rose deconstructs them expertly—how they make us pay attention, how they move us, and why we remember them. His eloquent toolkit will help us make our own stories more effective and avoid being buffeted by the strange modern sea of digital stories that surrounds us." -- David Kirkpatrick, author of The Facebook Effect and founder of Techonomy"Frank Roses fascinating new book is an essential companion for our age—when narratives, no matter how incredible, produce real-world outcomes that defy all reason. The Sea We Swim In takes us systematically through the elements that create compelling stories and offers a practical guide both to creating powerful tales and to resisting the pull of the most dangerous." -- Rita McGrath, author of Seeing Around Corners and The End of Competitive Advantage"If you want to connect with customers—that is to say, with the audience for the experience youve created—Frank Rose shows not only that you have to think narratively, but how to go about it, element by element. And he wonderfully exemplifies his ideas, for his stories about storytelling are superbly written and expertly woven together. Read this book to be immersed in the sea of storytelling thats so crucial to business success today." -- B. Joseph Pine II, coauthor of The Experience Economy and Authenticity Review Quote "What a delightful read and a novel contribution. The Sea We Swim In is an essential master class in how to think about that next pitch you need to make, letter you want to write, speech you have to deliver, or anything else you hope will be persuasive. The right story can open up a persons heart and change their mind far more effectively than an argument or set of data--and Frank Rose explains it all beautifully." Details ISBN1324003138 Author Frank Rose Short Title The Sea We Swim In Language English Year 2021 ISBN-10 1324003138 ISBN-13 9781324003137 Format Hardcover Subtitle How Stories Work in a Data-Driven World Publication Date 2021-07-30 UK Release Date 2021-07-30 Imprint WW Norton & Co Place of Publication New York Country of Publication United States Illustrations 5 illustrations NZ Release Date 2021-07-30 US Release Date 2021-07-30 Pages 304 Publisher WW Norton & Co DEWEY 303.484 Audience General Alternative 9781324074557 AU Release Date 2021-07-29 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:133233308;

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