Strategic Communication Theory and Practice: The Cocreational Model by Carl H. B

Description: Strategic Communication Theory and Practice by Carl H. Botan Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description "A guide to strategic communication that can be applied across a range of subfields at all three levels--grand strategic, strategic, and tactical communication"-- Publisher Description A guide to strategic communication that can be applied across a range of subfields at all three levels—grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author—a noted expert in the field—outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication. As the author explains, the term "strategic communication" properly refers only to the planned campaigns that grow out of research and understanding what publics think and want. This vital resource answers the questions of whether, and how, strategic-level skills can be used across fields, as it: Explores the role of theory and the cocreational meta-theory in strategic communicationOutlines ethical practices and problems in the fieldIncludes information on basic campaign strategiesOffers the most recent information on risk communication, preparedness and terrorism communication, and employment in strategic communicationRedefines major concepts, such as publics, from a cocreational perspective Author Biography Carl Botan is a Professor of Communication at George Mason University. He teaches undergraduate courses in Public Relations and graduate courses in Public Relations Theory, Research Methods, Introduction to Graduate Studies, International Relations, and Strategic Communication. Details ISBN 0470674571 ISBN-13 9780470674574 Title Strategic Communication Theory and Practice Author Carl H. Botan Format Hardcover Year 2017 Pages 256 Publisher John Wiley and Sons Ltd GE_Item_ID:136304377; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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Location: Calgary, Alberta

End Time: 2024-12-16T06:02:06.000Z

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