Description: Further DetailsTitle: Handbook of Visual CommunicationCondition: NewSubtitle: Theory, Methods, and MediaEAN: 9781138590311ISBN: 9781138590311Publisher: RoutledgeFormat: PaperbackRelease Date: 04/22/2020Description: This Handbook of Visual Communication explores the key theoretical areas and research methods of visual communication. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the discipline. The second edition of this already-classic text has been completely revised to reflect the metamorphosis of communication in the last 15 years and the ubiquity of visual communication in our modern mediated lifestyle. Thriteen major theories of communication are defined by the top experts in their fields: perception, cognition, aesthetics, visual rhetoric, semiotics, cultural studies, ethnography, narrative, media aesthetics, digital media, intertextuality, ethics, and visual literacy. Each of these theory chapters is followed by an exemplar study or two in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook of Visual Communication is a theoretical and methodological handbook for visual communication researchers and a compilation for much of the theoretical background necessary to understand visual communication. It is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines such as advertising, persuasion, and media studies. The volume will also be essential to media practitioners seeking to understand the visual aspects of how audiences use media to contribute to more effective use of each specific medium.Language: EnglishCountry/Region of Manufacture: GBItem Height: 254mmItem Length: 178mmItem Weight: 884gContributor: Sheree Josephson (Edited by), James Kelly (Edited by), Ken Smith (Edited by)Genre: Language & ReferenceTopic: Society & CultureBook Series: Routledge Communication SeriesAuthor: Sheree JosephsonType: TextbookRelease Year: 2020 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Handbook of Visual Communication
Title: Handbook of Visual Communication
Subtitle: Theory, Methods, and Media
EAN: 9781138590311
ISBN: 9781138590311
Release Date: 04/22/2020
Release Year: 2020
Country/Region of Manufacture: GB
Item Height: 254mm
Item Weight: 884g
Contributor: Ken Smith (Edited by)
Genre: Language & Reference
Topic: Society & Culture
Number of Pages: 494 Pages
Publication Name: Handbook of Visual Communication : Theory, Methods, and Media
Language: English
Publisher: Taylor & Francis Group
Subject: Communication Studies, Criticism & Theory, Linguistics / General
Publication Year: 2020
Type: Textbook
Subject Area: Art, Language Arts & Disciplines
Item Length: 10 in
Author: James Kelly
Item Width: 7 in
Series: Routledge Communication Ser.
Format: Trade Paperback
