Description: Further DetailsTitle: Commodity ActivismCondition: NewSubtitle: Cultural Resistance in Neoliberal TimesISBN-10: 0814764010EAN: 9780814764015ISBN: 9780814764015Publisher: New York University PressFormat: PaperbackRelease Date: 02/01/2012Description: Buying (RED) products—from Gap T-shirts to Apple—to fight AIDS. Drinking a “Caring Cup” of coffee at the Coffee Bean & Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something. Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary group of scholars to explore this new landscape through a series of case studies of “commodity activism.” Drawing from television, film, consumer activist campaigns, and cultures of celebrity and corporate patronage, the essays take up examples such as the Dove “Real Beauty” campaign, sex positive retail activism, ABC’s Extreme Home Makeover, and Angelina Jolie as multinational celebrity missionary.Exploring the complexities embedded in contemporary political activism, Commodity Activism reveals the workings of power and resistance as well as citizenship and subjectivity in the neoliberal era. Refusing to simply position politics in opposition to consumerism, this collection teases out the relationships between material cultures and political subjectivities, arguing that activism may itself be transforming into a branded commodity.Language: EnglishCountry/Region of Manufacture: USItem Height: 229mmItem Length: 152mmItem Weight: 499gContributor: Roopali Mukherjee (Edited by), Sarah Banet-Weiser (Edited by)Genre: Society & CultureBook Series: Critical Cultural CommunicationTopic: Social SciencesAuthor: Roopali MukherjeeRelease Year: 2012 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Commodity Activism
Title: Commodity Activism
Subtitle: Cultural Resistance in Neoliberal Times
ISBN-10: 0814764010
EAN: 9780814764015
ISBN: 9780814764015
Release Date: 02/01/2012
Release Year: 2012
Country/Region of Manufacture: US
Contributor: Sarah Banet-Weiser (Edited by)
Genre: Society & Culture
Topic: Social Sciences
Number of Pages: 314 Pages
Language: English
Publication Name: Commodity Activism : Cultural Resistance in Neoliberal Times
Publisher: New York University Press
Item Height: 0.7 in
Subject: Consumer Behavior, Business Ethics, Media & the Law, Anthropology / Cultural & Social, Economics / General
Publication Year: 2012
Item Weight: 17.6 Oz
Type: Textbook
Author: Sarah Banet-Weiser
Item Length: 9 in
Subject Area: Law, Social Science, Business & Economics
Series: Critical Cultural Communication Ser.
Item Width: 6 in
Format: Trade Paperback
