Oliver Zöllner / REACHING AUDIENCES WORLDWIDE PERSPECTIVES OF INTERNATIONAL

Description: Reaching Audiences Worldwide Perspectives of International Broadcasting and Audience Research Author: Zöllner, Oliver & Oliver Zollner Title: Reaching Audiences Worldwide Perspectives of International Broadcasting and Audience Research Publication: Bonn: CIBAR, 2003. Binding: Paperback ISBN: 3932872096 Condition: Near Fine with no dust jacket. Description: Slight wear. Crisp trade paperback.; "Contains some of the presentations given at recent CIBAR conferences in Washington, D.C. (7th-9th November, 2001) and Stockholm (6th-8th November, 2002)". CIBAR: Conference of International Broadcasters' Audience Research services. Contents: Editor's note -- CIBAR: what it is, how it works / Allen Cooper -- Meeting marketing and program placement needs for research: questionnaire review / James S. Morrow -- How do surveys deal with multiple forms of access? / Colin M. Wilding -- Multi-media measurement. Measuring a broadcaster's total impact / Mark Rhodes -- Reaching difficult to access populations. Audience research, for whom, how and why? / Stephen Hegarty, Haleh Vaziri -- Nigeria: a 'do it yourself' case study. Evaluation of the radio programme Hannu Daya / Graham Mytton -- How our listeners see us. The evolving image and position of Radio Free Europe/Radio Liberty from the Cold War to the present / R. Eugene Parta -- Crises past: InterMedia's experience in supplying research quickly when it counts / David G. Gibson -- Reflections on media research in Muslim societies after 9/11: sense and sensibilities / Haleh Vaziri -- Crises and calamities through the prism of foreign language broadcasts / Valentina Zlobina -- But don't overlook shortwave / Graham Mytton -- Soft or bumpy landings? Explaining stereotypes and prejudices in conjunction with tuning in to international stations / Roland Schürhoff -- Does an 'all-German' TV channel have a market potential in the USA? Results of two surveys for "German TV" / Oliver Zöllner, Alice Buslay-Wiersch, Roland Schürhoff -- Political analysis for professionals and amateurs / Valentina Zlobina. ; CIBAR Proceedings, 1; Vol. 1; 0 pages. Seller ID: 5067 Subject: BusinessMike's Library Plymouth, PA Opened in 1995, Mike's Library is an on-line used & rare bookstore near Wilkes-Barre, Pennsylvania, USA. We offer unusual, carefully chosen books at reasonable prices. Orders are shipped well-packed. Enjoy our constantly changing offerings. Thank you! Condition Our grading follows the AB standards; we err conservatively. There are no signatures, writing, bookplates, stamps, underlining, highlighting, and/or markings unless otherwise noted in the description. Shipping Our books are bubble-wrapped and securely packed. Media Mail shipping is (usually) free. Expedited and international shipping is available. We are happy to combine shipping on multiple items. Payment We prefer PayPal. Feedback We leave feedback after receiving buyer's feedback. If you are unhappy with your order for any reason, please contact us, and we will resolve the problem!This listing was created by Bibliopolis.

Price: 39.95 USD

Location: Plymouth, Pennsylvania

End Time: 2024-11-16T23:22:23.000Z

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