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Marketing Strategy: A Decision-Focused Approach

Description: Marketing Strategy: A Decision-Focused Approach by Walker, Orville C.; Boyd, Jr, Harper; Mullins, John Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less

Price: 6.69 USD

Location: Aurora, Illinois

End Time: 2024-12-08T23:16:36.000Z

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Marketing Strategy: A Decision-Focused Approach

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Return shipping will be paid by: Seller

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

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Binding: Paperback

Weight: 1 lbs

Product Group: Book

IsTextBook: Yes

Number of Pages: 384 Pages

Publication Name: Marketing Strategy : a Decision-Focused Approach

Language: English

Publisher: McGraw-Hill Higher Education

Subject: Marketing / General

Publication Year: 2002

Item Height: 0.7 in

Type: Textbook

Item Weight: 24.1 Oz

Item Length: 9.9 in

Subject Area: Business & Economics

Author: John Mullins, Jean-Claude Larreche, Harper W. Boyd Jr., Orville C. Walker

Item Width: 6 in

Format: CD-ROM / Trade Paperback

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