Marketing Communications: Integrating Online and Offline, Customer Engagement an

Description: FREE SHIPPING UK WIDE Marketing Communications by PR Smith, Ze Zook Examine the many and varied forms of marketing with this fully-updated edition, guiding students and practitioners through each modern marketing communications tool. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description "The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." Dave Chaffey, Co-founder and Content Director, Smart InsightsThis book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration, this book is essential for giving students the precise skills employers will look for - to be able to implement genuinely integrated marketing campaigns. This new, seventh edition combines professional and academic expertise to ground big picture theory into real-world case studies, drawing from cutting-edge global companies like Snapchat and Spotify, that will teach students the why behind the how. With increased focus on social media and the latest digital technologies, this new edition will teach students: - How AI, the Internet of Things, Big Data, AR/VR and marketing automation can be used successfully in campaigns- The opportunity and risks of social media- How to navigate ethical and data management challenges- How to use the current preferred digital marketing tools and technologyCovering the key themes of customer engagement, experience and journey, this book will allow students to become truly confident working in an environment of ongoing technological transformation. Author Biography PR Smith is a marketing consultant, bestselling business author and inspirational speaker. He has helped hundreds of businesses, from innovative start-ups to established blue-chip companies. He is founder of SOSTAC® Planning framework, voted in the Top 3 Business Models worldwide by the Chartered Institute of Marketings Centenary Poll, and created the Great Sportsmanship Programme.Ze Zook is an integrated marketing author, lecturer, producer and consultant specializing in helping the creative industries fulfil both their missions and business goals. He is a visiting academic at Regents University London and consults on digital marketing for private-sector disruptive start-ups. Table of Contents Section - ONE: Communications background and theories;Chapter - 01: New integrated marketing communications;Chapter - 02: Branding;Chapter - 03: Customer relationship management;Chapter - 04: Buyer behaviour;Chapter - 05: Communications theory;Chapter - 06: Marketing communications research;Chapter - 07: Marketing communications agencies;Chapter - 08: International marketing communications;Chapter - 09: The marketing communications plan;Chapter - 10: The changing communications environment;Section - TWO: Communications tools;Chapter - 11: Selling, social selling, marketing automation and martech;Chapter - 12: Advertising;Chapter - 13: Publicity and public relations;Chapter - 14: Sponsorship;Chapter - 15: Content marketing and other sales promotion;Chapter - 16: Direct mail, email, messaging and chatbots;Chapter - 17: Exhibitions, events and experiential marketing;Chapter - 18: Merchandizing and point of sale;Chapter - 19: Packaging;Chapter - 20: Owned media – websites and social media;Chapter - 21: Index Review "The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. The latest edition of Marketing Communications is filled with examples to inspire you, and I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." * Dave Chaffey, Co-founder and Content Director, Smart Insights * Review Text "The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. The latest edition of Marketing Communications is filled with examples to inspire you, and I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." Review Quote "The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. The latest edition of Marketing Communications is filled with examples to inspire you, and I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." Promotional "Headline" Has the strongest focus on online and offline integration of any marketing communications textbook, offering a blended approach that is key for the industry Feature * Has the strongest focus on online and offline integration of any marketing communications textbook, offering a blended approach that is key for the industry; * Grounds big picture theory in real-world practice with case studies from cutting-edge global companies, including Snapchat and Spotify; * Demonstrates how the latest technologies, including AI, Internet of Things, Big Data, AR/VR, and marketing automation, have been used in successful marketing campaigns; * Covers the key themes of customer engagement, experience and journey, equipping students with a truly customer-focused mindset that will be highly sought after by future employers; * New in this edition: Increased focus on online and offline integration; customer experience; the opportunities and risks of social media; navigating ethical and data management challenges; cutting edge digital technologies, and updated case studies and examples; * Online resources: lecture slides per chapter, multiple choice question bank and video reviews Details ISBN0749498641 Author Ze Zook Publisher Kogan Page Ltd Year 2019 Edition 7th ISBN-10 0749498641 ISBN-13 9780749498641 Format Paperback Publication Date 2019-12-03 Imprint Kogan Page Ltd Subtitle Integrating Online and Offline, Customer Engagement and Digital Technologies Place of Publication London Country of Publication United Kingdom Replaces 9780749473402 DEWEY 658.802 Pages 672 Short Title Marketing Communications Language English UK Release Date 2019-12-03 AU Release Date 2019-12-03 NZ Release Date 2019-12-03 Edition Description 7th Revised edition Alternative 9781789666953 Audience Tertiary & Higher Education Replaced by 9781398611719 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICY No questions asked, 30 day returns! FREE DELIVERY No matter where you are in the UK, delivery is free. SECURE PAYMENT Peace of mind by paying through PayPal and eBay Buyer Protection TheNile_Item_ID:161825250;

Price: 60.93 GBP

Location: London

End Time: 2025-02-09T03:37:42.000Z

Shipping Cost: 6.71 GBP