Description: Title: Handbook of Visual Communication: Theory, Methods, and Media Editor: Josephson, Sheree Publisher: Routledge Binding: Paperback Pages: 494 Dimensions: 10.00h x 7.00w x 1.05d Product Weight: 1.97 lbs. Language: English ISBN: 9781138590311 This Handbook of Visual Communication explores the key theoretical areas and research methods of visual communication. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the discipline. The second edition of this already-classic text has been completely revised to reflect the metamorphosis of communication in the last 15 years and the ubiquity of visual communication in our modern mediated lifestyle. Thriteen major theories of communication are defined by the top experts in their fields: perception, cognition, aesthetics, visual rhetoric, semiotics, cultural studies, ethnography, narrative, media aesthetics, digital media, intertextuality, ethics, and visual literacy. Each of these theory chapters is followed by an exemplar study or two in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook of Visual Communication is a theoretical and methodological handbook for visual communication researchers and a compilation for much of the theoretical background necessary to understand visual communication. It is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines such as advertising, persuasion, and media studies. The volume will also be essential to media practitioners seeking to understand the visual aspects of how audiences use media to contribute to more effective use of each specific medium. Authorized Dealer Stock Photo- Actual Cover May Vary Ships Fast From The USA!
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Book Title: Handbook of Visual Communication: Theory, Methods, and Media Kell
Number of Pages: 494 Pages
Language: English
Publication Name: Handbook of Visual Communication : Theory, Methods, and Media
Publisher: Taylor & Francis Group
Publication Year: 2020
Subject: Communication Studies, Criticism & Theory, Linguistics / General
Type: Textbook
Author: James Kelly
Item Length: 10 in
Subject Area: Art, Language Arts & Disciplines
Series: Routledge Communication Ser.
Item Width: 7 in
Format: Trade Paperback
