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Book Title: Global Marketing : Contemporary Theory, Practice, and Cases Paper
Number of Pages: 624 Pages
Publication Name: Global Marketing : Contemporary Theory, Practice, and Cases
Language: English
Publisher: McGraw-Hill Companies, T.H.E.
Subject: Exports & Imports, International / Marketing
Publication Year: 2012
Item Height: 0.9 in
Type: Textbook
Item Weight: 37.4 Oz
Item Length: 10 in
Author: Vianelli, Eugene Jaffe, Ilan Alon
Subject Area: Business & Economics
Item Width: 9.3 in
Format: Trade Paperback