CONVERTED The Data-Driven Way To Win Customers Hearts Neil Hoyne Hardcover Book

Description: When the worlds biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne Googles Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last. Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead. But what if you built a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers just like them? You can. And youll leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps. InConverted, you will learn how to: Understand the full value of each relationship Engage in an ongoing conversation with your best customers Ask the right questions so you can anticipate your customers needs Find more great customers A real person is always on the other end of the transaction.Convertedshows you how to win their hearts. Review Ive been waiting twenty years for this book! Converted explores how to use data the right way to win customers hearts. This book is simply a must read. Martin Lindstrom, New York Times bestselling author of Buyology and Small Data A wonderful guidebook on building profitable customer relationships. Whether youre just getting started or consider yourself an experienced practitioner, this book is invaluable. Peter Fader, Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. The most useful field guide ever written on how to drive desirable customer behavior online. Jay Baer, New York Times bestselling author of Youtility Now more than ever, putting the customer first and at the center of everything is a must. Neil offers real-world examples and tangible ways to better understand your customers, create a culture around them, and empower employees to make great decisions. Aimee Johnson, chief marketing officer, Zillow Group Not just another vague invocation of digital transformationConverted explains how to make better marketing business decisions. Essential reading for anyone seeking returns from their growing investments in their data. Frank V. Cespedes, Harvard Business School, author of Sales Management That Works A must read for anyone who wants an impressive combination of practical advice and vision. Michael Clarke, director of product management, Shopify About the Author Neil has served as an analyst, researcher, inventor, lecturer and, in his words, the father of many forgettable slides of glossy funnels and Venn diagrams. A witness to and participant in billion-dollar successes, and instructive failures, all in the pursuit of building indestructible customer relationships through digital media. A key player in the executive rallying cry to be more data driven. As Googles Chief Measurement Strategist, Neil has had the privilege to lead more than 2,500 engagements with the worlds biggest advertisers. His efforts have helped these companies acquire millions of customers, improve conversion rates by more than 400 percent and generate billions in incremental revenue. Immensely proud of the degrees hes earned from Purdue University and UCLA, Neil returned to academia in 2018 as a Senior Fellow at the Wharton School of the University of Pennsylvania. This is his first book. He hopes you like it. ______ See the photos for all the details, the book pictured in the photos is the exact one that you will receive, no stock photos here! eBay can be frustrating when it comes to buying books as most sellers just use a stock image of the cover, as a book lover myself I like to know exactly what I am getting, especially the condition so I take photos of the book for all of my book listings. So check out the images zoom in for the condition and the details and please message me if you have any questions at all, I'm happy to help. Also note this is from a smoke-free home and smoke-free environment. Shipping is USA only and this will be shipped via USPS Media Mail. Besides based on the total weight, the actual cost of shipping is also based on distance from me here in NY and is automatically calculated when you are logged into your eBay account. The postage rate/amount is set by USPS, UPS, FedEx etc. I take very good care in shipping the few items I sell safely and quickly, and I take pride in providing excellent service, as I'm mainly a buyer here who buys random stuff (sometimes too) impulsively on eBay and I know what it's like to have a seller that doesn't pack something well, or doesn't communicate, or waits a week or more to ship something you've purchased. So I try to give the excellent communication and service that I like to receive as a buyer. And while this isn't a job for me, and I don't sell a ton of items, I've has this eBay account since February 2000 and I do take it very seriously and will make sure your item has lots of photos, is described very truthfully and accurately, is packed well, and shipped fast and safely. I'm happy to add signature confirmation, or any other service (at your cost, in most cases) if you have any problems with package delivery at your home or apartment. 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Price: 5.99 USD

Location: Brooklyn, New York

End Time: 2024-10-09T19:00:54.000Z

Shipping Cost: 4.63 USD