Description: Brains vs Capital : Entrepreneurship for Everyone: Lean, Smart, Simple, Hardcover by Faltin, Gunter, ISBN 981323461X, ISBN-13 9789813234611, Brand New, Free shipping in the US "Entrepreneurship is not a calling only for the selected few. Creative work and economic self-realization are goals that anyone can pursue. Learn how to create your own "idea-masterpiece" as a collage or puzzle made from existing pieces, and construct your own company from pre-existing components that are freely available to everyone. Brains versus Capital: Entrepreneurship for Everyone opens up many channels of opportunity for many people who never thought that they would start their own company. This book emphasizes knowledge-based start-ups, which offers a crucial difference to classic self-employment and the new technology based start-ups. Gèunther Faltin has been teaching this approach for decades, and he has applied his theoretical concept with great success to "The Tea Campaign" (Teekampagne), the largest mail-order tea company in Germany. A growing number of companies uses Professor Faltin's principles successfully. Featuring practical examples of successful companies, Gèunther Faltin shows how anyone can refine an idea to create a new company. By combining components that already exist, a small start-up founder could even challenge the big companies"--
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Publisher: World Industries Scientific Publishing Co Pte LTD
Book Title: Brains Vs. Capital : Entrepreneurship for Everyone Lean, Smart, Simple
Topic: Entrepreneurship, New Business Enterprises
Publication Year: 2018
Number of Pages: 250 Pages
Language: English
Genre: Business & Economics
Author: Günter Faltin
Format: Hardcover
