Description: BOOK Successful Direct Marketing Methods Successful Direct Marketing Methods Hardcover – August 1, 1985by Bob Stone (Author), Robert B. Stone (Author)Hardcover 496 pages Edition Third EditionDirect marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budget, surpassing newspapers and broadcast TV.Hailed as the âbibleâ of direct marketing for over 30 years, Successful Direct Marketing Methods has been completely updated and expanded with all the latest tools and techniques needed for success in today's digital, multi-channel marketplace. Written by world-renowned direct marketing experts Bob Stone and Ron Jacobs, the Eighth Edition of Successful Direct Marketing Methods contains major revisions to chapters on the creative process, fully covering the development of direct mail advertising, catalogs, and print advertising. The Eighth Edition also explores such new topics as:Publisher NTC/Contemporary Publishing Company; 3rd edition (August 1, 1985)Language EnglishISBN-10 0844230863ISBN-13 978-0844230863Item Weight 2.45 pounds Dimensions 7.5 x 1.25 x 9.5 inches
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Location: Hamden, Connecticut
End Time: 2025-02-09T17:07:17.000Z
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Publication Name: McGraw-Hill/Contemporary
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Publisher: McGraw-Hill/Contemporary
Edition: 84
Topic: Sales & Selling / General
Publication Year: 1993
Book Title: Successful Direct Marketing Methods
Language: English
Genre: Business & Economics
Author: Bob Stone
Format: Hardcover
